Introduction: Are Your Automations Breaking Down?

Imagine you’re relying on your meticulously crafted workflows in Make (formerly Integromat) to manage your Instagram and Meta campaigns automatically. Suddenly, an error message flashes, halting your productivity. Why does this happen, and how can you fix it? With the growing complexities of automations in 2025, solving these errors can be daunting but is essential if you want to stay ahead in the digital age.

This guide addresses the most common Instagram and Meta-related errors users encounter in Make and offers practical steps to resolve them. Whether you’re a seasoned marketer or a newbie to automation, you’ll discover actionable insights to keep your workflows error-free.

Common Instagram and Meta Errors in Make

In 2025, the integration of Instagram and Meta into automation platforms like Make has opened new doors for managing workflows efficiently. However, users face persistent challenges due to API changes, authentication issues, and misconfigurations. Let’s break down the most common errors and their causes.

1. Authentication Errors

“Invalid Token” or “Access Denied”? These error messages usually point to authentication issues. Meta’s security updates in recent years have made API access more stringent, ensuring safer integrations but causing friction for users.

• Cause: Expired tokens or inadequate permissions granted to your app.
• Fix: Reauthenticate your account:
  1. Go to Make’s platform and locate your scenarios.
  2. In the module for Instagram or Meta, click “Reconnect Account.”
  3. Grant all necessary permissions during the reauthentication process to avoid partial access issues.

2. Rate Limit Exceeded

Getting messages like “Rate limit reached”? Meta APIs enforce limits to the number of requests you can make in a specific timeframe, and hitting this cap pauses your automation.

• Cause: High volume of API calls within a short time frame.
• Fix: Optimize your scenario:
  • Use built-in delay functions in Make to space out API requests.
  • Review your scenario and eliminate unnecessary API calls.
  • Consider upgrading to a Meta-approved app plan with higher rate limits.

3. Webhook Errors

A malfunctioning webhook can derail your campaign update automations. Typically, this results from conflicts in payload settings or changes made to the Instagram and Meta API webhook subscription rules.

• Cause: Incorrect formatting or missing subscription endpoints.
• Fix: Correct or update webhook configurations:
  • Log into Meta’s developer dashboard and validate your webhook subscription URL.
  • Ensure fields (like post_id, user_id) are correctly mapped in Make.
  • Test your webhook endpoint using tools like Postman.

4. API Version Deprecation

In 2025, Meta has introduced API versioning updates more frequently. This can break your existing automations in Make.

• Cause: Use of outdated endpoints or methods incompatible with the latest API versions.
• Fix: Update your API version settings:
  • Check which version of the API your scenario is using. Navigate to your Instagram/Meta modules in Make.
  • Refer to the Meta API changelog for deprecations and substitute outdated endpoints with their updated equivalents.
  • Test thoroughly before activating new updates.

Optimizing Your Automation Workflow

Preventative maintenance is the best way to avoid these issues altogether. Follow these best practices to keep your automation workflows robust and scalable:

1. Monitor API Status: Stay updated with the Meta API status page for downtime or known issues.
2. Standardize Webhooks: Use tools like API validators to confirm webhook payloads adhere to Meta’s standards.
3. Test Regularly: Periodically test your scenarios in Make to catch errors before they impact critical workflows.
4. Documentation: Keep a running log of your integrations, including modules, endpoints, and credentials. This makes troubleshooting faster and easier.

These steps not only resolve existing issues but also serve as a blueprint for long-term automation success.

Additional Resources for Automation Enthusiasts

These linked guides will take your automation expertise to the next level:

• Scenario Design Best Practices in Make – A deep dive into creating optimal workflows.
• Instagram Developer Documentation – The official resource for Instagram API guidelines.
• Automation Tips and Tricks – Learn how to maximize automation efficiency.

Conclusion: Stay Ahead with Error-Free Automations

Automation errors are an inevitable part of integrating tools like Instagram and Meta with platforms like Make. However, understanding why these issues occur and taking proactive measures to resolve them can save you hours—if not days—of frustration.

By addressing the common issues discussed here, you’re not only troubleshooting effectively but also future-proofing your workflows against potential breakdowns. Always stay informed about API changes and error-handling best practices to remain a step ahead in the automation game.

Ready to take your automation expertise further? Sign up for our free automation webinar and unlock advanced workflow techniques.